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Let’s fight vanity scams together

By on August 21, 2008 in no trust, social media, social networking, word of mouth

I’ve been intrigued by the legs Awards for sale: Not a rewarding experience has had since I posted it on July 22nd, just under a month ago. The Ballard Agency received an award from the U.S. Local Business Association that was clearly a deceptive marketing tactic similar to the phony domain name and Yellow Pages [...]

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Awards for sale: Not a rewarding experience

By on July 22, 2008 in deceptive marketing, no trust

The Ballard Agency has won plenty of awards in their 45 year history, but this isn’t one they were interested in: Chris Ballard, President of the the Bellevue-based insurance brokerage was surprised his company was selected. He’d never even heard of the U.S. Local Business Association. Here’s the email he received, with hyperlinks removed: I [...]

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The Green Effie Award: Call for entries now open

By on January 3, 2008 in creativity, environmentally responsible

In the advertising business, an Effie is the equivalent of an Academy Award. Started in 1968, the award goes to “client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.” Now there’s an award green marketers can aspire to: The Green [...]

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