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B2C or B2B, spam is spam

By on April 17, 2010 in digital marketing, message responsible, videos

View on YouTube A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review blog that got one of our client’s hackles up, and I think it will yours too. In B2B’s: Your Email Marketing Policy Could Hurt You, the author essentially argues that spam is okay as long as you [...]

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Introducing the Responsible Marketing Blog, from Outsource Marketing

By on November 19, 2007 in about this blog

Hello all, We all know how difficult marketing has become. Ask an audience of 300 marketers or business owners if they are happy with their marketing results and see if one hand goes up. The fact I don’t have to tell you answer speaks volumes about marketing effectiveness today. There are a host of reasons, [...]

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