Tag Archives | Barack Obama

On Facebook, racial profiling and the mob

If you’re on Facebook (and who isn’t) you’ve probably noticed the “Suggestions” section on the right side of your feed. Basically, the wizards behind the curtain have developed a way to recommend fan pages based on similar characteristics. A few examples will make how it works pretty obvious: Looks pretty good, eh? Well, here’s a [...]

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Marketing lessons from Barack Obama

Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can [...]

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Obama’s marketing prowess continues to impress

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again [...]

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