In an innovative public-private partnership, Fuel Outdoor has donated 600 Solar powered bus shelters to the City of Miami.
It’s “a revolutionary model at work—corporate advertising dollars are being used to clean the environment,” says Miami Mayor, Manny Diaz.
Michael Freedman, CEO of Fuel, describes their unique business approach:
We have a triple bottom line when assessing any new property. One that looks at our own bottom line, the people in the communities we’re working in and how our decisions impact the green initiative. The Miami deal shows how well this can work.
Our donation of bus shelters to the City of Miami ensures safe, clean illumination and security for nighttime passengers while making virtually no impact on Miami’s environment.
The 20 year contract will eliminate over two tons of carbon dioxide emissions per advertising panel, per year. That a lot of Co2!
Hats off to Fuel and the City of Miami for blazing new environmentally responsible trails in the outdoor advertising space.
How can you make marketing environmentally responsible?
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Full disclosure: By sheer coincidence, Outsource Marketing serves two Fuel Outdoor vendors—one that manufactures the shelters and outdoor furniture, the other provides them with their solar panels.
We do not, however, have any relationship with Fuel Outdoor.
