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Less posts, more discussion in 2009

By on January 6, 2009 in about this blog, announcement

For years I’ve grappled with the conflict between commerce and conscience. Like most of you, I’m a marketer. Like all of you, I’m a consumer. So, I’m always asking questions: To break through, you have to do work that gets attention. But how far is too far? What do you do when a marketing practice [...]

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To blog or not to blog?

By on October 10, 2008 in authenticity, social media

Blogs help humanize companies, improve authenticity, create valuable feedback loops and may help drive significant traffic to your company website. So it’s no wonder one of questions I’m most often asked is, “should my company consider blogging?” After asking a few questions, I’m able to give a definitive “yes” or “no” answer, but I’ve never [...]

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Can’t buy me love: Paid conversation seeding

By on July 14, 2008 in authenticity, message responsible, no trust, social networking, truth, word of mouth

Authenticity is the marketing buzzword du jour, and for good reason: There’s a huge trust gap between marketers and consumers and the more “real” you can be, the better. So, is the following Responsible Marketing? Top Quality & Affordable Forum Population Paid forum posting is about providing your forum, blog or community a jumpstart, by [...]

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Introducing the Responsible Marketing Blog, from Outsource Marketing

By on November 19, 2007 in about this blog

Hello all, We all know how difficult marketing has become. Ask an audience of 300 marketers or business owners if they are happy with their marketing results and see if one hand goes up. The fact I don’t have to tell you answer speaks volumes about marketing effectiveness today. There are a host of reasons, [...]

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