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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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The Responsible Marketing Blog now on Alltop: Which badge do you prefer?

By on May 21, 2008 in announcement, polls, social networking

Alltop is a blog aggregation site founded by Guy Kawasaki that features ever-growing lists of the top blogs in over 70 broad categories including Social Media, Personal Finance, Macintosh and much more. Yesterday, Alltop added The Responsible Marketing Blog to marketing.alltop.com. It’s a prestigious list, and I’m humbled to be included. Now I need to [...]

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