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Responsible Reading: Marketing Management

By on August 27, 2008 in books, execution responsible, roi responsible, strategically responsible

Seems every marketing book claims to offer the silver bullet—the marketing secret that guarantees incredible success. I’ve read 100′s of marketing books—including some great ones—but there are no shortcuts, folks. To be a Responsible Marketer, you need a strong grounding in the fundamentals. You won’t learn them in a three-day seminar, and probably don’t have [...]

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What are you doing to drive word of mouth?

By on February 13, 2008 in books, word of mouth

Each month, the Outsource Marketing Book Club gathers to review a marketing book of interest and chat it out. Our goal is simple: find new ways to help our clients. Everyone knows word of mouth is the most effective form of marketing, and for that reason it’s one of the ingredients of Responsible Marketing. Problem [...]

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For the library: William Zinnser’s “On Writing Well”

By on December 17, 2007 in books

Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource Marketing client. It may well be the 10th copy of the book that I’ve given away. It’s that good. My former partner Ken Mays said it best: We bought a copy of this book after reading an article about an [...]

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