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Little changes can have big effects

By on July 24, 2008 in books, word of mouth

I’m not sure why, but for some reason, The Tipping Point, by Malcolm Gladwell has come up in four or five conversations I’ve had in the last few weeks. It’s hard to believe the book has been out since January of 2002. Given the fact it was on most best-seller lists for over two years [...]

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Where can I get my Culture Decoder ring?

By on May 27, 2008 in books, research, strategically responsible, videos

I first learned about Clotaire Rapaille back in 2004 in a fascinating Frontline episode entitled The Persuaders that discussed the way advertisers and some of the world’s largest companies’ are working to persuade consumers what to buy, whom to trust, and what to think. Watch the entire program by clicking on the link above, or [...]

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Good things come in small packages

By on May 1, 2008 in books, branding, creativity, simplicity

Earlier this year, I asked you to Help define the buzzword marketers love (and I hate). Yep, that buzzword was (and remains) the word “branding.” Enter The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier. The first thing you notice, the book is perhaps the shortest 200 pages [...]

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