You are here: Home > buzzwords
Tag Archives | buzzwords

Outside the box? Hardly.

By on October 27, 2008 in creativity, message responsible

Color me cranky. Last week, I heard the phrase outside the box one too many times and now I need to vent. Don’t get me wrong, Responsible Marketing puts a premium on creativity. Without it, your marketing messages will never break through. I dislike “outside the box” because it’s a cliche. Cliches aren’t fresh, so [...]

Read full story • Comments { 16 }

Jargon and buzzwords to avoid like the plague

By on January 25, 2008 in message responsible, responsible or not?, social networking, videos

Is it time to disintermediate mission-critical communities? Not until we embrace open-source infrastructures. To be message responsible, you have to respect your audience. That means speaking clearly in a human voice. Buzzwords dominate business communications and it’s a serious problem for anyone that wants to connect with their customers, colleagues and prospects. Problem is, buzzwords [...]

Read full story • Comments { 0 }

Help define the buzzword marketers love (and I hate)

By on January 17, 2008 in branding, creativity, polls

Each January, Interbrand shares its Best Global Brands 2007 report. They’ve been doing it for years, and they do a nice job of it. Back in 2002 we wrote an article for the Friends of Outsource Marketing entitled “The buzzword marketers love…and we hate.” Yes, the word I hated then was “branding.” I still do. [...]

Read full story • Comments { 10 }