You are here: Home > Campaign for Real Beauty
Tag Archives | Campaign for Real Beauty

Responsible or not: Emotional manipulation

By on August 1, 2008 in ethics, research, responsible or not?, socially responsible

A vast sector of modern advertising… does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. ~ Erich Fromm Would you rather make women feel better about themselves or about your brand? In a recent study inspired [...]

Read full story • Comments { 6 }

Responsible or not? Unilever

By on May 7, 2008 in corporate responsibility, environmentally responsible, message responsible, responsible or not?, sex sells, socially responsible, videos

I’ve mentioned Dove’s Campaign for Real Beauty that encourages self esteem for young girls. It’s smart, it zags when everyone else is zigging, and as the father of young daughter it makes me want to stand up and cheer. But of course, Responsible Marketing is never black and white. Dove’s parent company, Unilever, has been [...]

Read full story • Comments { 5 }

“You’re not good enough.” Now, sign here.

By on April 8, 2008 in message responsible, sex sells, socially responsible, videos

Sad, but true. So much of marketing is about creating fear, uncertainty and doubt (or F.U.D.). Why? Because it often works. Do we have to make our customers feel like they aren’t good enough? It seem like an impossible task, doesn’t it? Our role as marketers is to find needs and fill ‘em. To do [...]

Read full story • Comments { 1 }

Two trends you need to wrap your head around now

By on January 4, 2008 in environmentally responsible, social networking, socially responsible, strategically responsible, videos

AdWeek released its Top 10 Trends of 2007 late last month. Trends included the explosion of social networking and its impact on privacy, increased mobility, the growth of the BRIC nations, online gaming, and how open systems are prevailing over closed ones. But two trends are of particular relevance to responsible marketing: It’s time to [...]

Read full story • Comments { 2 }