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Don’t let misplaced loyalties hold you back

By on August 25, 2008 in casting responsible

Our marketing assessments are a bit of a loss-leader but they give prospects the chance to sample us with a low-cost project—and give us the opportunity to make sure we’re a great fit. Part of our assessment includes a review the client’s past marketing efforts including their marketing collateral, advertising, direct marketing, public relations efforts, [...]

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Yanks Thump Sox (and why casting matters)

By on July 7, 2008 in broken marketing, casting responsible, strategically responsible

Prime rate to remain stable, Bernanke says By Gene Weingarten The Washington Post Sunday, June 22, 2008; Page W32 If you are like I, you are pretty sick of reading articles about how the financially-troubled newspaper industry is making desperation budget cutting moves: Downsizing its products, laying off staff, buying prostitutes for advertisers, and so [...]

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Slow down and go faster with your marketing

By on May 9, 2008 in casting responsible

It ain’t easy being patient, is it? In How marketing is like pushing a car, I argued that building a successful marketing effort requires a little patience. I’ve had a number of side conversations on the topic since then, most saying 18 to 24 months should be enough. Since the Chief Marketing Officer’s tenure averages [...]

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The Seven Keys to Responsible Marketing

By on April 30, 2008 in about this blog, announcement, casting responsible, corporate responsibility, environmentally responsible, execution responsible, information overload, message responsible, podcast, roi responsible, socially responsible, strategically responsible

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list. My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us. Click play below to listen: [audio:http://homepage.mac.com/bill_boyd/Patrick%20Byers%20-%20Responsible%20Marketing%20-%20042508%202.mp3] Can you help me [...]

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