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Are marketing best practices an oxymoron?

By on September 9, 2008 in Uncategorized

Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a [...]

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How marketing is like pushing a car

By on May 5, 2008 in casting responsible, strategically responsible

When I was a penniless college student at Gonzaga University, I pushed many a “beater-with-a-heater.” I pushed my ’69 Beetle. I pushed my ’73 Maverick. I pushed my ’81 Chevette. I became an expert at pushing cars in rain, snow, sleet or hail. Laugh all you want, but that Beetle was sweet when it was [...]

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Whole brain marketing, and why you need it

By on March 27, 2008 in casting responsible, creativity, socially responsible

Take a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for you? If it’s clockwise, you are more of a right-brained, creative person. Counter-clockwise and you lean toward being a left-brained, analytic type. Here are some of the attributes of each: Left brain functions uses logic detail oriented facts rule words [...]

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