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Marketing puffery never pays

By on January 14, 2010 in authenticity, deceptive marketing, ethics, message responsible, no trust, positioning, videos

Seems we’ve been up to our eyeballs in positioning and message strategy work at Outsource Marketing lately. Of course, positioning should be the cornerstone of all your marketing communications—without meaningful differentiation, you’ve got nothin’, after all. But your positioning has to be more than simply unique and matter to your prospects. It has to be [...]

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History’s worst viral campaign, or best?

By on June 13, 2008 in authenticity, deceptive marketing, message responsible, responsible or not?, socially responsible, videos, viral marketing, word of mouth

Above are two of four videos that were uploaded to YouTube two weeks ago proving that the radiation from cell phones is strong enough to actually pop corn. Or not. As it turns out, it’s a hoax—a viral marketing ploy by Cardo Systems, a maker of cell phone earpieces and headsets. They’ve gained worldwide attention [...]

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