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Share the love when you buy a new Subaru

By on December 9, 2008 in cause marketing, charitable giving, socially responsible, videos

We all know what to expect when it comes to automobile pitches, don’t we? Year-end closeouts! Employee pricing! No reasonable offer refused! Support a cause?! Subaru has thrown a curve ball into the mix with it’s Share the Love promotion. Watch Share the Love on YouTube When you buy or lease any new Subaru now [...]

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How to use social media to create social good

By on September 18, 2008 in charitable giving, creativity, fun, social media, social networking, socially responsible, word of mouth

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s [...]

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We did it! MDA Lock-Up a success.

By on September 17, 2008 in charitable giving, socially responsible
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Live from the jailhouse :(

By on September 17, 2008 in charitable giving, environmentally responsible, fun, socially responsible

I’m off to jail for the Muscular Dystrophy Association. Here’s what’s happening: You can add to the above meme by using the #mda08 hashtag on Twitter. There’s still time to help folks with Muscular Dystrophy, bail me out of jail, feel good and get a tax write off.

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This jailbird will be a-tweeting at 2PM today

By on September 17, 2008 in charitable giving, socially responsible, Uncategorized

Want to see what it’s like to be arrested, jailed and then subjected to waterboarding? Follow me on Twitter—I’ll be live-tweeting my experience tomorrow. Okay, maybe they’ll honor the Geneva Conventions, but the point is I still need $300 bail money for the Muscular Dystrophy Association, and I have no idea what they have in [...]

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Two days to lockup and I’m $300 light

By on September 15, 2008 in charitable giving, socially responsible

Two days left! Yikes! I’m 70% of the way to raising my bail money for the Muscular Dystrophy Association. All I need is $300 to meet my goal. Can you help? That’s just 30 people giving $10 each. Or 12 giving $25. You know how to do math. The point is, every little bit helps. [...]

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MDA bail money update: Just nine days to go!

By on September 8, 2008 in charitable giving, socially responsible

With only nine days to go, I’m 60% of the way to raising my bail money for the Muscular Dystrophy Association. Today I received this very special letter from Lindsey, a little girl that gets to go to camp because of donations from folks like you that have shared a little of their hard earned [...]

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I’m going to jail! Can you help me with bail?

By on August 26, 2008 in charitable giving, fun, social networking

I’m innocent! Innocent I tell you! I have no idea what I did to deserve this, but I was arrested and have been sentenced to hard-time in some gulag — I think I heard them call it “The Keg.” Sounds scary. I’ll be booked into jail on September 17th. I’ve been told if I can [...]

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Using social media to create social good

By on June 23, 2008 in cause marketing, charitable giving, corporate responsibility, digital marketing, social networking, socially responsible

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: http://del.icio.us/patrickbyers/socialgood I’ve also bookmarked all of the Twitter contributors in case [...]

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A long walk for a short, dirty drink

By on April 23, 2008 in cause marketing, charitable giving, creativity, environmentally responsible, message responsible, socially responsible, videos, word of mouth

If your tap went dry at home, what would you do? If you were forced to walk to the nearest source of water—a river, a stream, a pond—on foot, how far would you have to travel? And how would it make you feel—deep down—if you had to give your children dirty water to drink after [...]

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Hate American Idol? Watch it Wednesday night anyway

By on April 8, 2008 in announcement, cause marketing, charitable giving, polls, socially responsible

Do you hate American Idol? Me too. I used to hate American Idol for three reasons: 1. Simon is a mean-spirited S.O.B. and I cringed whenever he skewered the hapless no-talent contestants 2. Everything about it wss cheesy: the graphics, the music, the setup . . . you name it 3. It was all about [...]

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Is Target half pregnant with their eco-messaging?

By on January 10, 2008 in branding, environmentally responsible

Whole Foods isn’t the only place offering reusable shopping bags. Seems you can get them everywhere now. In fact, Kroger’s Fred Meyer chain took out full page ads recently touting their new eco-friendly bags. Target gives 5% of their profits to charities, and until recently has done little to tout it other than a sign [...]

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