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VitaminWater or the CSPI: Who do you believe?

By on February 6, 2009 in advertising, deceptive marketing, ethics, responsible or not?, socially responsible, who do you believe?

The Coca-Cola Company is being sued by the Center for Science in the Public Interest for deceptive claims regarding it’s VitaminWater product line. Coke markets VitaminWater as a “healthful alternative to soda by labeling its several flavors with such health buzz words,” and claims they “variously reduce the risk of chronic disease, reduce the risk [...]

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Coke v. Pepsi: Refreshingly irresponsible

By on January 2, 2009 in competition, strategically responsible, videos

Coke and Pepsi are at it again. They battled it out on New Year’s Eve in Times Square with Pepsi revealing it’s new Refresh Everything campaign while Coke introduced it’s Refresh. Recycle. Repeat. green campaign, wind-powered billboards and all. Here’s Pepsi’s New Year Eve video: Both campaigns are refreshing, but that’s the problem. By using [...]

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Will the economy kill creativity?

By on November 20, 2008 in branding, creativity, roi responsible, strategically responsible, videos

Breaking through the clutter amid consumer cynicism and information overload requires creativity. Creativity comes in all forms. It can be beautiful, disturbing, fascinating, shocking, heartwarming, awe-inspiring, scary, fun—you get the point. We all know that creativity isn’t always easy to sell. Sometimes it’s the budget. Other times it’s inertia. But whatever it is, experiencing something [...]

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Why corporate America should give a damn

By on June 26, 2008 in corporate responsibility, socially responsible

The first two lines of Joan Jett’s 80′s song “Bad Reputation” go like this: I dont give a damn ’bout my reputation You’re living in the past—its a new generation Joan Jett may not give a damn, but corporate America should—it’s hitting them square in the pocketbook. A recent Harris Interactive poll showed a whopping [...]

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Archie Bunker as pitchman? Almost.

By on June 18, 2008 in branding, message responsible, responsible or not?, socially responsible, videos

Would you like someone that makes “tasteless jokes about sex, AIDS, religion and bodily functions, purposely offending just about every group of people you could name” to represent your product? How about a character that have “been criticized for everything from anti-Semitism and sexism to homophobia and overall disgustingness?” Sounds like Archie Bunker, the bombastic [...]

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