When Coke and Pepsi start being judged by their social responsibility as much as their taste (and their ads), you’ll know Responsible Marketing has arrived, right? Well, that time has come. The Huffington Post recently ran an online poll pitting Pepsi’s Refresh Project Vs. Coke’s Live Positively campaigns. The associated article does a great job [...]
VitaminWater or the CSPI: Who do you believe?
The Coca-Cola Company is being sued by the Center for Science in the Public Interest for deceptive claims regarding it’s VitaminWater product line. Coke markets VitaminWater as a “healthful alternative to soda by labeling its several flavors with such health buzz words,” and claims they “variously reduce the risk of chronic disease, reduce the risk [...]
Coke v. Pepsi: Refreshingly irresponsible
Coke and Pepsi are at it again. They battled it out on New Year’s Eve in Times Square with Pepsi revealing it’s new Refresh Everything campaign while Coke introduced it’s Refresh. Recycle. Repeat. green campaign, wind-powered billboards and all. Here’s Pepsi’s New Year Eve video: Both campaigns are refreshing, but that’s the problem. By using [...]
Archie Bunker as pitchman? Almost.
Would you like someone that makes “tasteless jokes about sex, AIDS, religion and bodily functions, purposely offending just about every group of people you could name” to represent your product? How about a character that have “been criticized for everything from anti-Semitism and sexism to homophobia and overall disgustingness?” Sounds like Archie Bunker, the bombastic [...]
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
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Personnel Concepts’ marketing:
Out of compliance? October 8, 2008 - Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
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Return of the salesperson from hell
May 3, 2012
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An opportunity missed, and at what cost?
April 18, 2012
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God is in the details
March 28, 2012
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Do we hate Dollar Shave Club’s viral video?
March 7, 2012
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Responsible or not? CIT’s college recruiting video
February 20, 2012
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Your name + your picture = LinkedIn ad
January 31, 2012
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It worked with Darth Vader. Why not Ferris Bueller?
January 30, 2012
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