You are here: Home > Coke
Tag Archives | Coke

The Pepsi vs. Coke social good smackdown

By on March 4, 2010 in branding, cause marketing, socially responsible

When Coke and Pepsi start being judged by their social responsibility as much as their taste (and their ads), you’ll know Responsible Marketing has arrived, right? Well, that time has come. The Huffington Post recently ran an online poll pitting Pepsi’s Refresh Project Vs. Coke’s Live Positively campaigns. The associated article does a great job [...]

Read full story • Comments { 0 }

VitaminWater or the CSPI: Who do you believe?

By on February 6, 2009 in advertising, deceptive marketing, ethics, responsible or not?, socially responsible, who do you believe?

The Coca-Cola Company is being sued by the Center for Science in the Public Interest for deceptive claims regarding it’s VitaminWater product line. Coke markets VitaminWater as a “healthful alternative to soda by labeling its several flavors with such health buzz words,” and claims they “variously reduce the risk of chronic disease, reduce the risk [...]

Read full story • Comments { 5 }

Coke v. Pepsi: Refreshingly irresponsible

By on January 2, 2009 in competition, strategically responsible, videos

Coke and Pepsi are at it again. They battled it out on New Year’s Eve in Times Square with Pepsi revealing it’s new Refresh Everything campaign while Coke introduced it’s Refresh. Recycle. Repeat. green campaign, wind-powered billboards and all. Here’s Pepsi’s New Year Eve video: Both campaigns are refreshing, but that’s the problem. By using [...]

Read full story • Comments { 9 }

Archie Bunker as pitchman? Almost.

By on June 18, 2008 in branding, message responsible, responsible or not?, socially responsible, videos

Would you like someone that makes “tasteless jokes about sex, AIDS, religion and bodily functions, purposely offending just about every group of people you could name” to represent your product? How about a character that have “been criticized for everything from anti-Semitism and sexism to homophobia and overall disgustingness?” Sounds like Archie Bunker, the bombastic [...]

Read full story • Comments { 3 }