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Is Burger King’s “Square Butts” ad responsible?

By on April 10, 2009 in creativity, message responsible, responsible or not?, sex sells, videos, word of mouth

Last night, a friend from high school sent me this question via Facebook: Can you explain why ANYONE (let alone Burger King) would think it a good idea to adapt “I like Big Butts” to market a children’s meal? Here’s the ad in question: Extended version This is one of the classic Responsible Marketing questions [...]

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The Most and Least Responsible Super Bowl ads

By on February 2, 2009 in advertainment, creativity, polls, responsible or not?

Once again, the Super Bowl was indeed super, but how about the ads? A few ads brought sustained belly laughs, others brought groans. But which were responsible, and which weren’t? For review, visit my Super Bowl XVIII ads page. Cast up to five votes in following polls. If you’d like to weigh in on any [...]

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