You are here: Home > customer service
Tag Archives | customer service

Will you go out of your way for better service?

By on February 25, 2009 in customer delight

Don’t you hate paying $.75 to put air in your tires? Me too. Especially when I don’t have any change on me. So, boy was I happy when I realized the air was free at a Chevron on my way to work yesterday. I was elated and immediately started asking the question, “why doesn’t every [...]

Read full story • Comments { 4 }

United’s feedback phone number to be grounded

By on February 23, 2009 in customer delight, word of mouth

In an era where companies are beginning to adopt and embrace social media tools like Twitter, Facebook and blogs to listen to and interact with their customers, United Airlines has decided to eliminate its customer complaint and complement phone lines this April. Claiming research concluded that “people who e-mail or write us are more satisfied [...]

Read full story • Comments { 3 }

No bull: Marketing lessons from the ER

By on December 15, 2008 in customer delight, word of mouth

We had to take my four year-old daughter to the emergency room yesterday. No, there wasn’t an accident—but a really bad cough turned for the worse and we needed medical advice, pronto. We took her to Swedish Hospital’s Issaquah ER and got exactly what we were looking for, and more. Though we’d never been to [...]

Read full story • Comments { 1 }

10 marketing mistakes to avoid now

By on September 29, 2008 in broken marketing, creativity, deceptive marketing, ethics, execution responsible, research, social media, word of mouth

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things [...]

Read full story • Comments { 14 }

Marketing matters in good times and bad

By on September 15, 2008 in customer delight, word of mouth

When we sold our last home, the market was strong. Prices were going up and houses were selling quickly. I briefly considered going the FSBO route, but we needed to sell fast and we didn’t want to go it alone. When we met our real estate agent, we thought he was a dream come true. [...]

Read full story • Comments { 3 }

Listen to your customers, or else!

By on July 1, 2008 in customer delight, word of mouth

Netflix Profiles makes if possible for customers to share a movie queue with one or more people in their household. So, for my three-movie pack, my wife I could each have our own queues, and we could have one for our kids to share. The movies would rotate, but it’s all on one account. It’s [...]

Read full story • Comments { 4 }