Tag Archives | deceptive marketing

‘Mermaids’ makes big ratings splash: But was it ethical?

It’s not the first time something like this has happened. ‘The War of the Worlds’ adaptation, which aired on the CBS radio network, caused quite a commotion in 1938. The New York Times reported that “a wave of hysteria seized thousands of radio listeners between 8:15 and 9:30 o’clock last night when a broadcast of […]

Read full story Comments { 0 }

Return of the salesperson from hell

  I’m the proud owner of a new Chevy Volt, and I’m thinking of ordering a license plate that says Shocked. You see, I thought I’d buy a Nissan Leaf. After multiple visits to the Leaf website, reading reviews and watching videos of the owner experience, their marketing connected with me. I decided the quirky […]

Read full story Comments { 16 }

Is Budget’s PrivacyGuard offer responsible?

Why would anyone want a free credit report from FreeCreditReport.com when Budget has partnered with PrivacyGuard to pay you $10 to sign up for ID theft and credit monitoring? Well, as we discussed here before, the credit report from FreeCreditReport.com isn’t free and as you might guess, the PrivacyGuard offer has plenty of strings attached, […]

Read full story Comments { 8 }

I’m lovin’ it? McDonald’s buys love; fesses up

With some fanfare, on December 23rd McDonald’s launched a new concept store in Japan called Quarter Pounder, a restaurant selling—you guessed it—only Quarter Pounders. Here’s an amateur video of the opening taken by a customer that was there: 15,000 people attended the store’s record-setting opening, but not all of them were there for the artery-clogging […]

Read full story Comments { 8 }

Tobacco in an irresponsible marketing death spiral

This week, tobacco companies were dealt a blow when the Supreme Court ruled 5-4 in favor of allowing lawsuits to proceed under state law for deceptive advertising of “light” cigarettes. Tobacco companies are now in what I call an irresponsible marketing death spiral: The proliferation of traditional and social media have created millions of professional […]

Read full story Comments { 0 }

Personnel Concepts’ marketing:
Out of compliance?

I don’t like receiving upsetting letters. Nobody does. But here’s an envelope I received in the mail yesterday: +enlarge Why would I receive a letter from The Compliance Service Department at PCI marked “Important – Open Immediately?” I didn’t know who PCI was, but I was afraid it may have something to do with our […]

Read full story Comments { 117 }

Let’s fight vanity scams together

I’ve been intrigued by the legs Awards for sale: Not a rewarding experience has had since I posted it on July 22nd, just under a month ago. The Ballard Agency received an award from the U.S. Local Business Association that was clearly a deceptive marketing tactic similar to the phony domain name and Yellow Pages […]

Read full story Comments { 52 }

Deception is not Responsible Marketing

Liberty Names of America regularly sends us expiration notices for our domain name renewals. Problem is, they aren’t our domain registrar. Their notices are formatted like invoices in a ploy to get us to transfer our domains to them. Click on the image below to take a closer look: +Click to enlarge Of course, when […]

Read full story Comments { 8 }

Tanning is good 4 U?

Did you know there’s a “deceptive campaign to keep you out of the sun?” The Indoor Tanning Association recently placed an ad in the New York Times. With the headline “Tanning Causes Melanoma HYPE” it has caused some controversy and pushed some traffic to SunlightScam.com, the organization’s campaign website. Their key points: Society needs more […]

Read full story Comments { 17 }

I got duped by Airborne

Seems everyone I know has been down for the count this year with a cold, the flu or some other crud that just won’t go away. It also seems everyone I know swears by Airborne. We have a tube in our cabinet and have purchased the stuff since shortly after the product appeared. Boy, do […]

Read full story Comments { 5 }
© 1997-2017 Outsource Marketing