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Lumpy mail. Love it or hate it?

By on July 19, 2011 in direct marketing, environmentally responsible, love it or hate it?

You’ve received them before—an unsolicited package that has something in that you just have to open. Because of it’s lumpy nature, this form of direct marketing is called “lumpy mail.” Sometimes there’s something interesting but usually it’s just trash and trinkets. Still, it grabbed your attention and you opened the package, right? Response rates for [...]

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Marketing, advertising and PR are not equals

By on December 23, 2008 in branding, broken marketing, strategically responsible

I love and hate this: I love it because of it’s simple, it’s funny and it’s true. But I hate it because it perpetuates the myth that marketing, advertising and PR are all in some way equals. They aren’t. Let me explain: You meet two people at a holiday party: Beth works in the marketing [...]

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Hey Chase! Leo Burnett doesn’t work here.

By on December 2, 2008 in execution responsible

We’ve all received direct mail that has our name, title and even gender wrong—the result of poor data integrity, database management, a hiccup at the mail house or any number of things that can happen along the way. It happens. But sometimes something lands in our mailbox that’s a real head-scratcher, like this: Leo Burnett [...]

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