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Responsible or not: Emotional manipulation

By on August 1, 2008 in ethics, research, responsible or not?, socially responsible

A vast sector of modern advertising… does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. ~ Erich Fromm Would you rather make women feel better about themselves or about your brand? In a recent study inspired [...]

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Bite-sized Friday: Responsible Marketing Lite

By on June 6, 2008 in charitable giving, consumerism, message responsible, speeches, videos

For a change of pace, I thought I’d share a few bite-sized Responsible Marketing-related things I’ve come across this week. Causes Reports On Its First Year – $2.5 Million For 20,000 Charities And NonProfits. An interesting Facebook application that makes it easy for individuals to donate to non-profits. From TechCrunch. List of songs deemed inappropriate [...]

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How the Easter Bunny does it

By on March 23, 2008 in fun

Happy Easter, everyone.

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Must buy Spleen-o-Bits!

By on March 5, 2008 in commercialization, fun

IMHO, Doug Savage’s Savage Chickens is the best thing since The Far Side and Bloom County. I love it when he skewers marketing. It hurts so good. Subscribe to his blog so you won’t miss a post.

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