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Comparitive advertising: Love it or hate it?

By on December 18, 2008 in competition, love it or hate it?, message responsible, videos

You’ve probably noticed there’s a lot more comparative advertising being done lately. Miller Lite v. Bud Light, Whopper v. Big Mac, Campbells v. Progresso and Dunkin’ Donuts (or McDonalds) v. Starbucks all immediately come to mind. Of course, the poster child for comparative advertising is Mac v. PC: View Mac v. PC on YouTube Is [...]

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Rachael Ray linked to terror? You be the judge

By on May 30, 2008 in boycott, socially responsible, word of mouth

Can you guess why Dunkin’ Donuts pulled the above ad featuring Rachel Ray? First, you have to ask the question, when is a scarf not a scarf? According to conservative blogger Michelle Malkin, it’s when it’s a keffiyeh, a style of dress “popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in [...]

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The New Coffee Wars: Who will prevail?

By on April 11, 2008 in advertainment, authenticity, videos, word of mouth

I drink a grande decaf over ice with heavy cream every morning. Although I eliminated caffeine about three years ago, it’s still part of my morning ritual. I still feel off if I don’t get my fix. Considering over 52% of Americans over age 18 drink coffee everyday, is it any wonder McDonald’s, Dunkin’ Donuts [...]

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