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Check out the Advanced Interactive Marketing Certificate at UW

By on July 14, 2010 in digital marketing, education

Since 1996, I’ve served on the advisory board for a number of the marketing-related programs for the University of Washington’s Professional and Continuing Education division. If you live the Seattle area, you should know about the Advanced Interactive Marketing Certificate. Here’s a short video overview: Check it out, and share this post with anyone you [...]

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A day made better for teachers by OfficeMax

By on October 13, 2008 in cause marketing, charitable giving, corporate responsibility, socially responsible, videos

Did you know that, on average, teachers spend about $1,200 of their own money to cover the cost of classroom supplies? The “teacher-funded” classroom is an outrage when you consider teacher compensation, and OfficeMax has partnered with Adopt-A-Classroom “to recognize extraordinary teachers for their dedication and innovative approach to education.” During their A Day Made [...]

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Keep it simple, smarty.

By on June 10, 2008 in authenticity, creativity, simplicity

Last week, I spoke at the Northwest Career Colleges Federation Annual Convention about Responsible Marketing. It was the third time I’d spoken to the group, and quite frankly I was surprised I was invited back. You see, I’ve prattled on about how poor advertising is in the education category. So often, education marketing falls into [...]

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