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SPAM is SPAM if you say it is

SPAM is SPAM if you say it is

By on May 26, 2011 in digital marketing, ethics, execution responsible

Are you a spammer? I don’t care what the technical definition is – if you make it hard for people to unsubscribe from your mailings, you might be viewed as one. Don’t require multiple clicks to unsubscribe. Don’t force someone to enter their email address into your system to unsubscribe. Be responsible and use an [...]

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When do unsolicited messages become spam?

By on October 2, 2008 in ethics, message responsible

Yesterday, several members of my Outsource Marketing team received a solicitation via an email form that none of us wanted. I personally responded with a simple email: Don’t SPAM us with your … ‘opportunities’ anymore. Especially via our new business inquiries form. Thank you. This set off a nuclear reaction of emails: A curt message [...]

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