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Is Whistler-Blackcomb email marketing responsible?

By on November 26, 2008 in branding, execution responsible, message responsible, responsible or not?

On Monday, I received a message from Whistler Blackcomb to inform me of the open dates for each of the mountains. I don’t recall signing up to receive these notifications, but I was there last season and might have provided my email address somewhere to someone. No matter. I didn’t mind receiving the message, and [...]

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Beware of “no brainer” marketing tactics

By on May 20, 2008 in digital marketing, execution responsible, roi responsible

We all know it now: Digital marketing kicks butt. Organizations big and small should be investing in paid search, SEO and email marketing. In some categories the ROI makes putting most (if not all) of your marketing budget into digital marketing a no-brainer. Or is it? Care to guess how many people have never sent [...]

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Your agency is not your brand

By on March 18, 2008 in branding, execution responsible

Does your website have a link on the bottom giving credit to the web developer? Do your email blasts include a big logo with a link taking your readers to your email marketing company’s promotional page? Why? You’ve paid good money to have your website designed, then your web developer uses it to promote their [...]

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