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Create a culture of appreciation with social media

By on June 10, 2009 in presentations, social media, social networking, speeches

I spoke at the Recognition Roundtable today here in Bellevue, a group of mostly HR people from major companies located here in the Pacific Northwest that are looking for ways to encourage and support recognition within their respective workplaces. In the session, I shared— Why this topic should matter to every marketer What social media [...]

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A multicultural marketing swing and miss

By on December 11, 2007 in execution responsible, multicultural marketing, socially responsible, strategically responsible

Multicultural marketing is smart. It makes a lot of sense. And it could be your company’s next competitive advantage. A few of my team members at Outsource Marketing wrote a substantive article on the topic awhile back in Are you serving the minority-majority? Why multicultural marketing matters more than ever. It’s definitely worth your time. [...]

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