Tag Archives | environmentally responsible

Responsible or not? Bayer Corporation

For generations, Bayer has been a household name in America. Today, the company has over 106,000 employees working in 150 countries in healthcare, crop science, business services, technology and more. The company’s slogan: “Science for a Better Life.” Here’s a description of some of Bayer’s social initiatives from their corporate website: We support both schoolchildren […]

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Smokes that Al Gore would love?

Are you a green smoker? Not green from emphysema, but green as in environmentally responsible. A little about Natural American Spirit Organic Cigarettes: We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs. We also strive to reduce our footprint on the earth by using recycled materials […]

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Green & authenticity make a good marriage

  Lewis Green and I had a great talk last week. Lewis is the Chief Communications Officer & Founder of L&G Business Solutions, and author of the book Lead With Your Heart. Our chat had no agenda. We connected online a few months ago after we noticed we seemed to be singing from the same […]

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Two trends you need to wrap your head around now

AdWeek released its Top 10 Trends of 2007 late last month. Trends included the explosion of social networking and its impact on privacy, increased mobility, the growth of the BRIC nations, online gaming, and how open systems are prevailing over closed ones. But two trends are of particular relevance to responsible marketing: It’s time to […]

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Inspiration from unexpected places

Happy New Year! Finding the right topic for my New Year’s Day post was more difficult than I thought. Sure, I have hundreds of things bookmarked and find new things every day. And this time of year, there are plenty of worthy “2007 Marketing Year in Review,” “2008 Marketing Forecast,” and “Marketing Top 10 List […]

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