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Hall of Shame: Classmates.com

By on November 17, 2008 in deceptive marketing, ethics, false advertising, hall of shame, social networking

“Your former classmates are trying to contact you! Upgrade now to see their messages!” You’ve received Classmates.com spam and endured their irritating yearbook ads. While most consider the “classmates are trying to contact you” message a marketing trick, Anthony Michaels of San Diego, CA took Classmates.com at their word and paid $15 for an upgrade [...]

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Hall of Shame: Misleading mortgage marketers

By on November 6, 2008 in deceptive marketing, ethics, hall of shame

Every homeowner gets them: Misleading letters from mortgage lenders informing you that you are eligible for a lower payment. Here’s one I received a few months ago from Eagle Nationwide Mortgage: The letter above follows the typical template: Your mortgage lender’s name is at the top, along with your “account number” Contains the word “URGENT” [...]

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When do unsolicited messages become spam?

By on October 2, 2008 in ethics, message responsible

Yesterday, several members of my Outsource Marketing team received a solicitation via an email form that none of us wanted. I personally responded with a simple email: Don’t SPAM us with your … ‘opportunities’ anymore. Especially via our new business inquiries form. Thank you. This set off a nuclear reaction of emails: A curt message [...]

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