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Social Media Sharing Statistics from AddThis

How, when and where we share on the web

By on November 4, 2011 in research, social media, social networking

Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A  few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are [...]

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On Facebook, racial profiling and the mob

By on March 3, 2010 in social media, social networking

If you’re on Facebook (and who isn’t) you’ve probably noticed the “Suggestions” section on the right side of your feed. Basically, the wizards behind the curtain have developed a way to recommend fan pages based on similar characteristics. A few examples will make how it works pretty obvious: Looks pretty good, eh? Well, here’s a [...]

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Facebook’s ad feedback function fail

By on September 21, 2009 in advertising, digital marketing, social media, usability

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ‘em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested [...]

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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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Tweetup on Thursday, 3/19 at Jillian’s in Seattle

By on March 13, 2009 in social media, social networking

Time for another Tweetup for those of you interested in Social Media residing here in the Puget Sound region. The Northwest Tweetup is shaping up nicely, with 30 confirmed guests and 35 maybes with six days to go. If you’re a Twitter hold-out, check out Twitter me this: Is it time to tweet? as well [...]

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Skittles Twitter homepage: Responsible or not?

By on March 3, 2009 in authenticity, branding, responsible or not?, social media, social networking, word of mouth

Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an innovative new way: They have coded their website so their navigation now floats over three of the most popular social media websites. Skittles.com is now nothing more than a navigation box floating over the Twitter search results for the term [...]

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Is your company ready for “Facebook Friday?”

By on February 27, 2009 in privacy, social media, social networking, word of mouth

Over the last year, I’ve fallen into the habit of talking with companies about their use of social media, and one of the most polarizing discussion topics is how open a company should be in allowing employees to use social media sites. While some companies lock down all social sites, others encourage their use. So [...]

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Behold, the Facebook Friend Spamming tool

By on January 22, 2009 in privacy, responsible or not?, social media, social networking, usability, viral marketing

It was bound to happen. With a little help from the programmers and usability gurus at Facebook, I spammed my friends, colleagues, business associates, people who’ve considered hiring Outsource Marketing, and everyone else in my Gmail address book that didn’t have a Facebook account yet. I’m not talking about Facebook application developers making it next [...]

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Facebook disables BK’s Whopper Sacrifice app

By on January 15, 2009 in creativity, love it or hate it?, privacy, viral marketing, word of mouth

Facebook “helps you connect and share with the people in your life.” But as anyone that has used the service knows, sometimes those connections can become, well, tenuous. Enter Burger King, who last week saw this as not a problem, but an opportunity to help Facebook users cull the unworthy using an un-friend app at [...]

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Northwest Tweetup @ Microsoft this Thursday, 11/20

By on November 17, 2008 in Uncategorized

Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus. This is an informal meeting of Twitter users (and Twitter-curious people) that are interested in meeting some of the folks they’ve met online. When Thursday, November 20th 12:30 (sign-in at registration 10 to 15 minutes before) Where Microsoft Bldg 121 [...]

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Northwest Tweetup today in Seattle

By on October 24, 2008 in marketing education, social media, social networking

The Northwest Tweetup is shaping up nicely, with 38 confirmed guests and 50 maybes as of this moment. If you aren’t using Twitter, check out How I use Twitter, and you? by Jeremiah Owyang at Forrester, and Twitter me this: Is it time to tweet? by me. Also, here’s my growing list of Twitter links [...]

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How to use social media to create social good

By on September 18, 2008 in charitable giving, creativity, fun, social media, social networking, socially responsible, word of mouth

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s [...]

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Bite-sized Friday: Responsible Marketing Lite

By on June 6, 2008 in charitable giving, consumerism, message responsible, speeches, videos

For a change of pace, I thought I’d share a few bite-sized Responsible Marketing-related things I’ve come across this week. Causes Reports On Its First Year – $2.5 Million For 20,000 Charities And NonProfits. An interesting Facebook application that makes it easy for individuals to donate to non-profits. From TechCrunch. List of songs deemed inappropriate [...]

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Social networking is ready for business. Are you?

By on January 31, 2008 in social networking, word of mouth

I was shocked when I realized how many of Outsource Marketing’s clients and friends of the firm still haven’t gotten their feet wet with social media. No LinkedIn. No Facebook. No Plaxo. No Twitter. No fun. So, I decided to write Social networking is ready for business. Are you? (84 KB, PDF) for this month’s [...]

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Two trends you need to wrap your head around now

By on January 4, 2008 in environmentally responsible, social networking, socially responsible, strategically responsible, videos

AdWeek released its Top 10 Trends of 2007 late last month. Trends included the explosion of social networking and its impact on privacy, increased mobility, the growth of the BRIC nations, online gaming, and how open systems are prevailing over closed ones. But two trends are of particular relevance to responsible marketing: It’s time to [...]

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My friend, the spammer

By on December 14, 2007 in responsible or not?, social networking

Want to make some easy money? Now you can, if you are willing to spam your friends on Facebook, and soon, Skype, Open Social, Twitter and some of your other favorite places to connect online. Check out this blog posting from TechCrunch, and make sure you scan the comments.

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