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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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Ford innovation differentiates

By on October 20, 2008 in innovation, strategically responsible

When it’s time to buy a car, you have plenty of choices. But if you have a teen driver in the house and have the Benjamins to buy them a new car, you’ll have to put a 2009 Ford on your shortlist. Here’s why: Ford Motor Company is introducing MyKey™, a standard new technology designed [...]

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Why corporate America should give a damn

By on June 26, 2008 in corporate responsibility, socially responsible

The first two lines of Joan Jett’s 80′s song “Bad Reputation” go like this: I dont give a damn ’bout my reputation You’re living in the past—its a new generation Joan Jett may not give a damn, but corporate America should—it’s hitting them square in the pocketbook. A recent Harris Interactive poll showed a whopping [...]

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On photonapping and double standards

By on January 23, 2008 in corporate responsibility, privacy, socially responsible

From software license audits to record labels suing teenagers’ parents for downloading music through a file sharing services, corporate America is working overtime to protect its intellectual property rights. Just in the last week, the blogosphere was abuzz with news that Ford had asked the Black Mustang Club to cease and desist from using photos [...]

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