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Is Budget’s PrivacyGuard offer responsible?

By on February 17, 2009 in deceptive marketing, responsible or not?

Why would anyone want a free credit report from FreeCreditReport.com when Budget has partnered with PrivacyGuard to pay you $10 to sign up for ID theft and credit monitoring? Well, as we discussed here before, the credit report from FreeCreditReport.com isn’t free and as you might guess, the PrivacyGuard offer has plenty of strings attached, [...]

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Responsible or not? FreeCreditReport.com

By on October 6, 2008 in creativity, ethics, false advertising, responsible or not?, truth, videos, viral marketing, word of mouth

FreeCreditReport.com has done a great job with their marketing—it’s hard to come up with a company that’s created more memorable ads recently. People are paying attention to their ads, sharing them on social sites and singing along. View this video on YouTube The problem is, the credit reports aren’t free at all. When you get [...]

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