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Bite-sized Friday: Ads, an award and one bad video

By on July 18, 2008 in ads everywhere, environmentally responsible, videos, viral marketing

Who needs a movie? If you have a website, video content can dramatically improve your conversions. Here are a few testimonial videos that we’ve produced for Gene Juarez Academy. The following video is a self-promo for a small video production company, and it’s so bad, it’s downright entertaining. In fact, it’s been viewed more than [...]

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10 ideas to simplify your marketing

By on May 13, 2008 in books, creativity, execution responsible, message responsible, simplicity, usability, word of mouth

1. Communicate fewer ideas. Google’s initial success was due to the fact that they eliminated nearly everything from the search page. Remember what search engines looked like before Google? So often, less is more. Two ideas are better than three. But one idea is best. 2. Don’t use big words when small words will do. [...]

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