Search engine optimization is extremely simple but the waters are constantly muddied by misinformation spread by wannabe experts and noobs who want to garner authority and respect. By sticking to these simple principles you will have one foot up on 99% of all people who attempt to do SEO. Thou Shalt Not Automate or Spam […]
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Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday
The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]
BP combating bad press with paid search
Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · www.BP.com/GulfOfMexicoResponse Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. www.bp.com/gulfofmexicoresponse Normally, I’d say this is Responsible […]
Chocolate covered grasshoppers get people talking
Yesterday, I received a lumpy mailer from a company I’d never heard of. Normally I give unsolicited mail about the same amount of consideration you probably do—a few seconds. But since it was, well, lumpy, and delivered via FedEx I opened it. Here’s what I found: On one side, it says “Yes, these are real […]
Finally, a real iPhone killer…or is it?
Forget the Google G1 phone—the amazing Pomegranate phone is the first phone that, on the surface, looks like a real iPhone killer. If you think the features are over the top, you’ll be shocked when you click on the “release date” button in the upper right hand corner. So, what do you think? Subscribe to […]
An old way to simplify a complex idea
Getting a prospect’s attention is tough enough, but let’s say you are able to break through. Now that you have their attention, can you keep it? Think your prospect will read four pages of copy to learn how you are different? Think again. We live in a sound-bite culture where scanning—not reading—is the norm. Sure, […]
Is CUIL the worst launch ever?
Even though it just launched yesterday, by now you’ve probably heard of CUIL: the new search engine developed by former Googlers claiming it’s the largest, most-efficient search engine on the Internet. Results are grouped by content and instead of a single link and a snippet, longer text is offered, often along with images—a nice usability […]
10 ideas to simplify your marketing
1. Communicate fewer ideas. Google’s initial success was due to the fact that they eliminated nearly everything from the search page. Remember what search engines looked like before Google? So often, less is more. Two ideas are better than three. But one idea is best. 2. Don’t use big words when small words will do. […]
Responsible or not? Apple, Inc.
Image from Wired Magazine I was interviewed by MacNews last week for their article The iPhone and Social Networks: Fast Friends? Read it and you might think I’m an Apple fanboy. I’m not. Apple has introduced some game-changing, highly usable, extremely cool products. But the company has a less than sterling reputation regarding the way […]
Personalization v. privacy: Online marketers get too close for comfort
It’s a sticky subject and it’s not going away anytime soon. Some have called personalization the Holy Grail of marketing. If you can connect with people in a highly relevant and personalized way, you’ll dramatically improve your response rates and marketing ROI. What’s more, most people prefer personalized ads–ads delivered to their name, at the […]
For the library: William Zinnser’s “On Writing Well”
Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource Marketing client. It may well be the 10th copy of the book that I’ve given away. It’s that good. My former partner Ken Mays said it best: We bought a copy of this book after reading an article about an […]
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Hometown Hookups Season: Looks that Seal the Deal
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Responsible Marketing in a Zombie Apocalypse
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Old time cough syrup labeling and the side effects of medical disclaimers
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Profanity in Advertising — What the @#$! do we care?
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hakim jones: I agreeeeeeeeeeeeeee.sorryyyyyyyyyy lol...
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- Facts and Go Figure: The Sneaky Art of Justifying Anything | Atomic Tango: […] at my friend Patrick Byers’ Respon...
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