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What’s your sustainability grade?

By on May 19, 2011 in corporate responsibility, environmentally responsible

The following post was written by Jillian Ranney, an intern at Outsource Marketing. I recently discovered The College Sustainability Report Card, a website that grades the sustainability efforts of universities and colleges across the US and Canada. I’m talking a true-blue report card here. Much to my delight, I was able to find my alma [...]

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Outsource Marketing receives recycling award for fourth consecutive year

By on June 24, 2010 in announcement, corporate responsibility, environmentally responsible, socially responsible

Each year, King County recognizes organizations that have made recycling and waste reduction a priority, so we’re honored to make the “Best Workplace for Recycling and Waste Reduction” list once again this year. Instead of us telling you how, here’s an excerpt from the webpage listing this year’s recipients: Outsource Marketing is a fourth-year Best [...]

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Responsible or not? Audi’s “Do Your Part”

By on October 6, 2009 in advertising, environmentally responsible, greenwashing, message responsible, responsible or not?, videos

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi. That’s the message of this Audi A3 “Do Your Part” advert: View on YouTube I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all. Here’s one point of [...]

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Is your “Green Czar” an angel or a devil?

By on October 2, 2009 in casting responsible, environmentally responsible, fun, movies, socially responsible, videos

In 2006, we decided we needed get serious about greening Outsource Marketing after years of agreement about having an environmentally responsible workplace but no real plan to make it happen. Since then, we’ve been recognized for our efforts and have even won a few workplace recycling awards. The two secrets to our success: Everyone at [...]

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Shut off your lights at the office this weekend.

By on March 27, 2009 in environmentally responsible, socially responsible

In support of Earth Hour, all our lights will be shut off at Outsource Marketing this entire weekend. Mostly because I don’t want someone to have to come in and shut them off at 8:30 on a Saturday night. Here’s what it all about: On Saturday, March 28th at 8:30pm millions of people around the [...]

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What do you think of Earth Day cards?

By on March 5, 2009 in environmentally responsible, socially responsible

An intriguing question was posed by Tim Somers via LinkedIn the other day and I’m curious to see what you think. Here’s his question: Would using a greeting card to promote Earth Day go against what Earth Day is all about even if the cards are made with recycled materials? I asked a similar question [...]

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To print or not to print. That is the question.

By on December 29, 2008 in environmentally responsible, strategically responsible, usability

At least, that’s the question I’ve been asking myself a lot lately. We printed and mailed holiday cards to key clients and sent digital versions to friends of the firm and the folks we communicate with regularly in social media circles. But I wasn’t sure if should send printed holiday cards. Every card we sent [...]

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Amazon begins initiative to reduce packaging

By on November 14, 2008 in branding, creativity, environmentally responsible, word of mouth

Great packaging can be the difference between success and failure for some products. As marketers, it’s our responsibility to make sure the products we are marketing are packaged in a way that merchandises well, is easy to display, and showcases its best features on the shelf—especially when stacked up against the competition. Creative packaging reinforces [...]

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Solar powered bus shelters turn outdoor ads green

By on October 29, 2008 in ads everywhere, corporate responsibility, environmentally responsible, signage, socially responsible

In an innovative public-private partnership, Fuel Outdoor has donated 600 Solar powered bus shelters to the City of Miami. It’s “a revolutionary model at work—corporate advertising dollars are being used to clean the environment,” says Miami Mayor, Manny Diaz. Michael Freedman, CEO of Fuel, describes their unique business approach: We have a triple bottom line [...]

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The new phone books are here! Oh, goody.

By on October 22, 2008 in environmentally responsible

As a teen, one of my favorite comedies was The Jerk starring Steve Martin. It’s a classic filled with unforgettable lines: “You mean I’m going to stay this color?” and “I’ve found my special purpose!” come to mind immediately. Navin Johnson’s excitement when the phone books came was unforgettable: Navin Johnson: The new phone book [...]

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Bite-sized Friday: Smart, smarter, smartest

By on October 3, 2008 in branding, creativity, environmentally responsible, word of mouth

____________ SMART An embeddable collection of Fortune 500 logos, tagged with words like “logotype”, “symbol” and “acronym” to make it helpful to sort through different variations and approaches to design. A useful tool for creative inspiration and competitive intel: Via Todd Andrlik on Twitter ____________ SMARTER In Brainy Brand Names Where They’re Least Expected, Stuart [...]

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The coffee is $3. The GOOD is free.

By on September 12, 2008 in Uncategorized

There’s something new at Starbucks, but it’s not on the menu and it doesn’t cost a dime. The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” appeared in all Starbucks nationwide yesterday. The goal of the GOOD Sheet is to stimulate conversation during [...]

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Inspiration from unexpected places

By on January 1, 2008 in environmentally responsible, socially responsible, videos

Happy New Year! Finding the right topic for my New Year’s Day post was more difficult than I thought. Sure, I have hundreds of things bookmarked and find new things every day. And this time of year, there are plenty of worthy “2007 Marketing Year in Review,” “2008 Marketing Forecast,” and “Marketing Top 10 List [...]

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