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Is green marketing Responsible Marketing?

By on February 16, 2009 in environmentally responsible, greenwashing

Is green marketing responsible? Not always. Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing. The fact is, most Americans say green advertising is nothing more than just a marketing tactic. Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it. So why go green? Well, because it’s the [...]

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Smokes that Al Gore would love?

By on March 5, 2008 in environmentally responsible, greenwashing, responsible or not?

Are you a green smoker? Not green from emphysema, but green as in environmentally responsible. A little about Natural American Spirit Organic Cigarettes: We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs. We also strive to reduce our footprint on the earth by using recycled materials [...]

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Irresponsible marketing: Where have you seen it?

By on January 15, 2008 in responsible or not?

Poor casting. Bad design. Lack of planning. Greenwashing. Broken promises. Marketing to children. The list goes on and on. It’s too bad irresponsible marketing happens, but we can learn from others’ mistakes. Where have you seen irresponsible marketing? We’re all ears.

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