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Do I get to have a Guinness again this year?

By on March 17, 2009 in advertising, corporate responsibility, fun, socially responsible

Last St. Patrick’s Day I asked if—given Guinness’ long history of often questionable advertising claims—I should be allowed to hoist a pint of their tasty stout. 74% of you said “Yes. Guinness is yummy. And they aren’t all that bad anyway.” How about this year? I sure would love to hoist a pint since it’s [...]

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Results of the Guinness poll

By on March 17, 2008 in corporate responsibility, fun, polls

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Should I drink a Guinness today?

By on March 17, 2008 in branding, corporate responsibility, polls, socially responsible, videos

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt [...]

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