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9-11 Courrier International ad

Hall of Shame: Courrier International exploits 9/11

By on September 7, 2010 in advertising, ethics, hall of shame, socially responsible

We’ve been pretty quiet on the blog lately, taking some of our own advice and trying to stay focused on some great client projects and our upcoming office move. But we simply couldn’t let this pass without saying something. French newspaper Courrier International‘s tagline is “learn to anticipate.” Really, this is a decent tagline that [...]

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Hall of Shame: Countrywide Home Loans

By on January 16, 2009 in advertising, deceptive marketing, ethics, hall of shame

Marketing is about persuasion, so occasionally marketers stretch the truth. But how bad is a company when it mocks it’s own advertising in a court of law? Pretty bad. Countrywide Home Loans is no stranger to litigation and is considered by some to be among those lenders most responsible for the mortgage crisis. Maybe it [...]

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Hall of Shame: Classmates.com

By on November 17, 2008 in deceptive marketing, ethics, false advertising, hall of shame, social networking

“Your former classmates are trying to contact you! Upgrade now to see their messages!” You’ve received Classmates.com spam and endured their irritating yearbook ads. While most consider the “classmates are trying to contact you” message a marketing trick, Anthony Michaels of San Diego, CA took Classmates.com at their word and paid $15 for an upgrade [...]

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