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B2C or B2B, spam is spam

By on April 17, 2010 in digital marketing, message responsible, videos

View on YouTube A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review blog that got one of our client’s hackles up, and I think it will yours too. In B2B’s: Your Email Marketing Policy Could Hurt You, the author essentially argues that spam is okay as long as you [...]

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