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It worked with Darth Vader. Why not Ferris Bueller?

By on January 30, 2012 in advertainment, advertising, viral marketing

Volkswagen’s “The Force” Volkswagen commercial was a huge hit with nearly 50 million views since its Super Bowl release last year. Here it is, in the unlikely event you haven’t seen it: Now, a 10 second trailer featuring Matthew Broderick has the internets abuzz wondering if a Ferris Bueller’s Day Off sequel in the works. With over [...]

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Why corporate America should give a damn

By on June 26, 2008 in corporate responsibility, socially responsible

The first two lines of Joan Jett’s 80′s song “Bad Reputation” go like this: I dont give a damn ’bout my reputation You’re living in the past—its a new generation Joan Jett may not give a damn, but corporate America should—it’s hitting them square in the pocketbook. A recent Harris Interactive poll showed a whopping [...]

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Super Bowl Advertising warm-up

By on January 22, 2008 in advertainment, creativity, videos, word of mouth

Believe it or not, I used to actually require students in my Integrated Marketing Communications class the University of Washington to watch the Super Bowl…for the ads. In the coming weeks I’ll be touching on television advertising a little more than usual, and on February 3rd, I’ll conduct an anonymous poll listing all the main [...]

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