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Fly the responsible skies with Jet Blue

By on March 4, 2009 in innovation, socially responsible, strategically responsible

Earlier this year, Hyundai introduced its Assurance Program giving buyers the option to return their new car to the dealership if they lost their job. I liked the idea then and I like it now. Now, Jet Blue has taken a page from Hyundai and has introduced the Jet Blue Promise Program. While returning a [...]

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Lose your job? Return your car.

By on January 7, 2009 in creativity, innovation, positioning, strategically responsible, videos, word of mouth

As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here’s something a little different: With Hyundai’s Assurance Program, if you lose your job, you can return your car to the dealership. Any automaker could have done this, but they haven’t—yet. And Hyundai did it first. Not only will this drive word [...]

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