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Pump up the volume to improve marketing? Maybe not.

By on June 3, 2008 in books, commercialization, information overload, message responsible

Gilmore Group I’ve spoken about the effects of information overload for over a decade, and have written a post or two on the subject as well. Because info glut makes it so difficult to break through, as marketers we’ll try just about anything: We’ll make our ads bigger. While big ads are usually better than [...]

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I bet you’ll fail this test

By on March 20, 2008 in creativity, information overload, PSA, simplicity, videos, viral marketing, word of mouth

Before you read ahead, play the video below and take the test. You won’t need paper or pencil, just your full concentration. It will take you one minute. This awareness test is powerful in so many ways. It’s short and simple: One video. One minute long. 30 words. No fancy graphics. Just a single powerful [...]

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Where have you seen advertising today?

By on January 28, 2008 in ads everywhere, information overload, message responsible

My partners and I have been preaching and teaching about the effects of information overload for over a decade now. In speaking engagements, workshops and classes that I’ve instructed, I’ve often asked “Where have you seen advertising today? Here are a few places that have been mentioned: • Direct mail • TV • Radio • [...]

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