You are here: Home > Intel
Tag Archives | Intel

Taglines to live by: Can you guess who is who?

By on July 2, 2008 in broken marketing, information overload, no trust, strategically responsible

Here’s a pop quiz my partner Dan Murphy gave our team at yesterday’s weekly Huddle. | View | Upload your own How did you do? Us either. Here are Dan’s thoughts on the test, and why we all did so poorly: What I found intriguing was that so many of these Fortune 500 companies—presumably with [...]

Read full story • Comments { 0 }

Why corporate America should give a damn

By on June 26, 2008 in corporate responsibility, socially responsible

The first two lines of Joan Jett’s 80′s song “Bad Reputation” go like this: I dont give a damn ’bout my reputation You’re living in the past—its a new generation Joan Jett may not give a damn, but corporate America should—it’s hitting them square in the pocketbook. A recent Harris Interactive poll showed a whopping [...]

Read full story • Comments { 2 }