Posts Tagged ‘internship’

Interns Wanted: Dead or Alive

Wednesday, January 20th, 2010

This is a real picture of a former Outsource Marketing intern.
No, he’s not dead. He’s drunk.

Okay, we’d prefer our interns alive—and sober. Besides, dead interns would be irresponsible, wouldn’t get much done and would start to smell after awhile. Come to think of it, same goes for drunk interns.

Seriously though, if you or someone you know is interested in learning about doing marketing responsibly, here are the gory details:

Position: Marketing Internship (Unpaid)

Schedule: Part-time, approx. 15-20 hrs/week, schedule flexible but regular—hours must be during normal business hours, Mon-Fri, 9:00am-5:00pm

Summary: Marketing internship position at Outsource Marketing—the place where they do Responsible Marketing. They will work directly with the firm’s members on marketing projects for the firm and the firm’s clients.

Duties and responsibilities

  • Assist firm members with marketing planning and implementation of marketing
  • Marketing research; primarily using the Internet
  • Telephone surveys; some in-person surveys
  • Draft copy writing
  • Prepare reports and summaries
  • Provides and/or oversee support activities for the firm such as assisting with project/presentation preparations, e.g. printing, copying and compiling presentation materials
  • Performs miscellaneous project-related duties as assigned

Knowledge, skills, and abilities preferred

  • Junior or Senior majoring in marketing, communications, or public relations
  • Knowledge of general marketing principles
  • Ability to communicate effectively, both orally and in writing
  • Demonstrate ability and eagerness to learn quickly
  • Ability to perform assigned duties efficiently and effectively
  • Ability to create, compose, and edit written materials
  • Ability to analyze and solve problems
  • Skill in organizing resources and establishing priorities
  • Skill in the use of personal computers and related software applications. (e.g. Microsoft Word, Microsoft Excel, PowerPoint)
  • Gather data, compile information, and prepare reports.
  • Demonstrated ability to maintain confidentiality

Interested parties should email their resume and cover letter to internapp@outsourcemarketing.com.

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Everything I know I learned from a marketing intern

Thursday, May 22nd, 2008

Let’s face it, interns get a bum wrap.

They work hard, do some heavy lifting and receive little in return. They know they are paying their dues and dutifully do whatever you hand them.

Since they are an intern, after all, some people might view them as lightweights, only capable of handling menial tasks and only with an inordinate amount of direction.

In spite of it all, most maintain a positive attitude—their role is to humbly serve while they learn as much as they can.

At Outsource Marketing, we typically have anywhere from one to three interns at any one time. We’ve been extremely lucky—most are bright, capable and energetic.

They come to Outsource to learn from us—and learn they do. But we get so much more than just help on marketing projects in return:

  • We gain a perspective lost among our mostly 40-something team
  • We’re reminded that focusing on the fundamentals is oh so important
  • We learn that our way isn’t always the best way
  • And like a breath of fresh air, their optimism rubs off on us

    • I was reminded just how important our interns are to us last week, when Dinara Abilova, a University of Washington marketing major, really plused our weekly Huddle.

    First, she did a presentation called “Lost in translation” where she shared a list of brands that botched it when they moved into a foreign market. Multicultural marketing and marketing localization are immensely important, but an abundance of care is needed if you are going to take the leap into a new culture.

    I’ll share some of the multicultural miscues she shared in a later post, but the lesson we learned was that even veteran marketers working for established brands can get it wrong if they get sloppy.

    Next, Dinara played a game based upon the Power of 10.

    She asked a question such as “What percentage of American men think they look good in a Speedo?”

    We wrote our answers down, and if we guessed within 10 percentage points of the correct answer we got one answer right.

    Out of 10, the highest score was four. I only got one right.

    We learned something there, too: As marketers, no, human beings, we’re quick to follow our instincts. Sometimes what you might think simply couldn’t be further from the truth.

    I’d argue that’s often the case with perceptions regarding interns, as well.

    After all, aren’t some of the best marketers the ones that humbly serve and learn as much as they can?

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    Posted in execution responsible, message responsible, multicultural marketing | 1 Comment »