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Outside the box? Hardly.

By on October 27, 2008 in creativity, message responsible

Color me cranky. Last week, I heard the phrase outside the box one too many times and now I need to vent. Don’t get me wrong, Responsible Marketing puts a premium on creativity. Without it, your marketing messages will never break through. I dislike “outside the box” because it’s a cliche. Cliches aren’t fresh, so [...]

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Jargon and buzzwords to avoid like the plague

By on January 25, 2008 in message responsible, responsible or not?, social networking, videos

Is it time to disintermediate mission-critical communities? Not until we embrace open-source infrastructures. To be message responsible, you have to respect your audience. That means speaking clearly in a human voice. Buzzwords dominate business communications and it’s a serious problem for anyone that wants to connect with their customers, colleagues and prospects. Problem is, buzzwords [...]

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