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Vote for the dumbest viral marketing campaign

By on August 13, 2008 in polls, social media, videos, viral marketing

A few weeks ago, I chatted with Dan Tynan regarding an article he was writing for PC World about the dumbest viral marketing campaigns of all time. I shared a few of my faves and it appears most landed on his list, with the Jawbone viral campaign landing at #3. Check out Lame and lamer: [...]

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Love it or hate it: Jawbone viral video campaign

By on July 23, 2008 in love it or hate it?, message responsible, videos, viral marketing

Surely you are familiar with Jawbone, the makers of the excellent noise-canceling Bluetooth headsets for mobile phones. The product really is amazing. I love mine. But I don’t love their attempt at creating buzz. I’d rate the first video PG-13. View the video on YouTube Two women are sitting in a pub having a casual [...]

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