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The JCPenney Doghouse: Love it or hate it?

By on December 11, 2008 in creativity, love it or hate it?, message responsible, socially responsible, videos, viral marketing

When I was a boy, a trip to JCPenney for school clothes was like a trip to hell. Their clothing was so—Penneys, and though I was able to persuade my parents to let me shop where the cool kids shopped when I got older, I still avoid the store today. I can’t tell you what [...]

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Amid tough times, advertising looks back

By on July 25, 2008 in creativity, videos

It is a sociological fact that when times are tough, people turn to the past—to what they know—for comfort. With protracted wars in Afghanistan and Iraq, a subprime mortgage crisis, the highest gas prices in history, and a looming recession—there’s no question times are tough. So, it should come as no surprise that recent advertising [...]

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Taglines to live by: Can you guess who is who?

By on July 2, 2008 in broken marketing, information overload, no trust, strategically responsible

Here’s a pop quiz my partner Dan Murphy gave our team at yesterday’s weekly Huddle. | View | Upload your own How did you do? Us either. Here are Dan’s thoughts on the test, and why we all did so poorly: What I found intriguing was that so many of these Fortune 500 companies—presumably with [...]

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