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KFC’s shameful attempt at Responsible Marketing

By on June 22, 2011 in cause marketing, hall of shame, promotion, socially responsible

A Utah KFC’s recent attempt at Responsible Marketing via this hair-brained cause marketing campaign has left us speechless: That’s right, buy a jug of high fructose corn syrup-powered soda pop—one of the primary causes of diabetes and childhood obesity—and we’ll donate a dollar to juvenile diabetes research. Our take: absolutely shameful and completely irresponsible. What’s [...]

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El Pollo Loco adds heat to KFC challenge

By on May 11, 2009 in advertising, competition, execution responsible, love it or hate it?, social media, videos, word of mouth

One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its [...]

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Responsible or not? PETA’s campaign against KFC

By on February 22, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. I heard their ad was banned from the Super Bowl, but couldn’t find it on YouTube. A visit to Gino Cosme’s Bridging the Gap blog revealed all. Here’s the banned ad (viewer discretion advised): Clearly, this was meant to [...]

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