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Responsible Marketing LinkedIn group is heating up

By on November 28, 2011 in corporate responsibility, social media, socially responsible

Did you know there’s a Responsible Marketing Group on LinkedIn? Yep, it currently has an international membership of 866 members, and the conversation has recently heated up recently. Check out a great conversation we’re having about Denny’s Maple Bacon Sundae, and feel free to join us as we discuss where commerce and conscience collide and/or [...]

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Bite-sized Friday: The Network Effect

By on August 29, 2008 in social media, social networking

You’ve heard of the network effect before, haven’t you? It’s defined as “the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.” For example, the telephone wasn’t particularly valuable until several people you knew had one. Same thing with email. Here are a few topics relative [...]

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Social networking is ready for business. Are you?

By on January 31, 2008 in social networking, word of mouth

I was shocked when I realized how many of Outsource Marketing’s clients and friends of the firm still haven’t gotten their feet wet with social media. No LinkedIn. No Facebook. No Plaxo. No Twitter. No fun. So, I decided to write Social networking is ready for business. Are you? (84 KB, PDF) for this month’s [...]

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