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Drug company advertising: Responsible or not?

By on June 2, 2008 in responsible or not?, socially responsible, strategically responsible, videos

Every time I hear an ad for a medication on television, I think of the adage, If the disease doesn’t kill you, the cure will. After all, “the side effects might include. . .” list is usually so long and filled with so many undesirable things it would make anyone cringe. I don’t like hearing [...]

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Update: Lipitor ads featuring Jarvik stunt double pulled

By on February 27, 2008 in message responsible, responsible or not?

In Lipitor Pitchman Jarvik Rows Into the Sunset, The Wall Street Journal reports that after pressure from Congress, Pfizer is yanking their ads featuring Dr. Robert Jarvik rowing on a pristine lake, when in fact, a stunt double was used. Here’s my post from February 8th, Advertising stunt double lands Pfizer in the congressional crosshairs.

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Advertising stunt double lands Pfizer in the congressional crosshairs

By on February 8, 2008 in message responsible, responsible or not?, videos

I’m not a big fan of celebrity endorsements, mostly because they seldom work. But having the the inventor of the Jarvik artificial heart endorse Pfizer’s cholesterol drug Lipitor does. After all, if it’s good enough for the the guy that invented the artificial heart, it should be good enough for me, right? The New York [...]

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