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Who owns social media? PR or Marketing?

By on July 15, 2010 in social media, social networking

There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s [...]

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Can Responsible Marketing help fight childhood obesity?

By on May 19, 2010 in advertising, ethics, marketing to kids, socially responsible

From the The Wall Street Journal: The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity. The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 [...]

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Free M’s tickets for your best Responsible Marketing examples in the banking industry

By on April 30, 2009 in contest

We all know why the banking industry is under fire. With all the negative news, it’s easy to forget that there are a lot of responsible banks out there that are playing by the rules, contributing to their communities and doing good. Next week, I’ll be speaking at the 2009 Iowa Bankers Association Marketing Conference. [...]

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Hyperconnected teens: The staggering statistics

By on February 26, 2009 in digital marketing, mobile marketing, social media, social networking, word of mouth

Much has been said about how connected Gen Y is. But I was shocked when I learned that teens with a cell phone average 2,272 text messages per month. That’s works out to over 73 messages per day, or 4.5 per hour assuming eight hours of sleep. This is compared to an average of 203 [...]

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On creativity, sidecar moments and marketing

By on February 12, 2009 in creativity, word of mouth

I saw something I’ve never seen before on the way to work yesterday: A thin, jumpsuit-clad man with white hair and beard riding a 70′s-era motorcycle with a sidecar. Just the sight of him sent my imagination racing: Who was he? How old was he? What did he do? What was he like? Did he [...]

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On sweatshops, morality and marketing

By on January 28, 2009 in corporate responsibility, ethics, morality, socially responsible

Do you care if a pair of jeans you were about to buy was made with sweatshop labor? What if you looked really good in them—would you care then? Are you sure? In Sweatshop Labor is Wrong Unless the Jeans are Cute, Neeru Paharia and Rohit Deshpandé of Harvard Business School share the results of [...]

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What’s your mindset amid the economic crisis?

By on January 14, 2009 in economy, strategically responsible

In the last few months we’ve seen one client see a 75% decrease in their monthly revenue. A start up’s development and marketing funding source dried up when an adviser failed to move the money quick enough. Other clients have had their marketing budgets frozen or slashed. In their own words, these folks have told [...]

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Why you can’t trust anyone in marketing

By on December 26, 2008 in no trust, social media

In The Night After Christmas, Jonathan Salem Baskin waxes poetic about the excuses marketers will make when retailers realize their marketing efforts (especially their holiday sales) weren’t what they hoped for this year: The marketing had failed, the sales not triumphant, The guy sneaking away was the company’s consultant. More rapid than eagles his course [...]

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Hall of Shame: Classmates.com

By on November 17, 2008 in deceptive marketing, ethics, false advertising, hall of shame, social networking

“Your former classmates are trying to contact you! Upgrade now to see their messages!” You’ve received Classmates.com spam and endured their irritating yearbook ads. While most consider the “classmates are trying to contact you” message a marketing trick, Anthony Michaels of San Diego, CA took Classmates.com at their word and paid $15 for an upgrade [...]

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10 marketing mistakes to avoid now

By on September 29, 2008 in broken marketing, creativity, deceptive marketing, ethics, execution responsible, research, social media, word of mouth

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things [...]

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Is PETA’s use of nudity going too far?

By on September 23, 2008 in branding, morality, sex sells, Uncategorized, videos, word of mouth

Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans [...]

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Marketing matters in good times and bad

By on September 15, 2008 in customer delight, word of mouth

When we sold our last home, the market was strong. Prices were going up and houses were selling quickly. I briefly considered going the FSBO route, but we needed to sell fast and we didn’t want to go it alone. When we met our real estate agent, we thought he was a dream come true. [...]

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Are marketing best practices an oxymoron?

By on September 9, 2008 in Uncategorized

Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a [...]

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Responsible or not? Visa’s Olympic sponsorship

By on August 19, 2008 in responsible or not?, strategically responsible, videos

If you watched the Olympics, you’ve seen Visa’s pervasive Go World ads. Morgan Freeman‘s distinctive voice always grabs me, but the relevance and timeliness of the ads have kept my attention. Here’s the ad Visa ran immediately after Michael Phelps won his unprecedented 8th Gold Medal. View this video on YouTube. Impressive. Each Visa ad [...]

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Great marketing or an invasion of privacy?

By on April 18, 2008 in customer delight, message responsible, privacy
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Can Responsible Marketing save baseball?

By on April 1, 2008 in message responsible, multicultural marketing, social networking, word of mouth

I love baseball. And I loved winning our home opener. But as a fan, I’m disappointed, frustrated, even embarrassed, about steroids in baseball. I saw Barry Bonds play in his quest for

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Life flows better with Visa, especially if you are buck naked

By on March 24, 2008 in advertainment, branding, videos

Visa Europe is rolling out its new “Life flows better with Visa” campaign today. Here’s their first ad: Think it would fly in America? Via MarketingWeek UK

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Should I drink a Guinness today?

By on March 17, 2008 in branding, corporate responsibility, polls, socially responsible, videos

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt [...]

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Smokes that Al Gore would love?

By on March 5, 2008 in environmentally responsible, greenwashing, responsible or not?

Are you a green smoker? Not green from emphysema, but green as in environmentally responsible. A little about Natural American Spirit Organic Cigarettes: We grow our premium natural tobacco in a responsible, sustainable way through our earth-friendly and organic growing programs. We also strive to reduce our footprint on the earth by using recycled materials [...]

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